Lead Tool, a cloud-based sales enablement and CRM (Customer Relationship Management) platform built specifically for retailers, has partnered with McSwain Carpets & Floors, a family-owned and operated top 20 flooring retailer serving Greater Cincinnati and Dayton for over 70 years.

The web based & mobile platform immediately puts cutting edge CRM tools into the hands of McSwain, who want to stay competitive in an increasingly data driven world.

– Lead Tool allows us to keep up with all of our customers, from millennials to boomers, and ensures we can offer our customers a modern buying experience, says Jason McSwain, President of McSwain Carpets & Floors.

McSwain’s fourth generation still carries out the company’s founding principle – provide the largest flooring selection with valuable pricing solutions for every budget, all with the best possible service. What sets McSwain Carpet & Floors apart is their unwavering commitment to customer service. The average salesperson doesn’t bother to follow up with customers half of the time, and Lead Tool has a proven track record of ensuring no customer is forgotten, allowing McSwain to further ensure they’re staying true to their roots.

Lead Tool is an innovator in bringing modern sales processes and enablement tools to the building materials industry through technology, empowering salespeople with the ability to deliver the best customer experience for today’s modern customer.

– We’re thrilled to partner with McSwain. Jason and his entire team have an incredible understanding of how to stay relevant with modern consumers, and ahead of the competition. Having grown up working in a 100 year old family business, it’s exciting to be a part of their continued success by empowering their organization to provide even more insight & value to customers for a more tailored buying experience, says Chase Shiels, co-founder and CEO of 4me Group, the company behind Lead Tool.