DALTON, Ga. January 5, 2016 – Shaw Floors has announced a partnership with Lead Tool, a leading cloud-based sales enablement and customer relationship management (CRM) software platform. A relationship with Lead Tool means Shaw retailers will have access the company’s platform designed to provide a superior buying experience for consumers, driving both new and repeat business for Shaw retailers. Lead Tool is perfect for those retailers wanting access to cutting edge technology in order to remain competitive in an increasingly data driven world.

Chase Shiels, co-founder and CEO of Lead Tool’s parent company, Cincinnati-based 4me Group, will introduce the Lead Tool program to Shaw retailers in special breakout sessions at the “Connect 2017” Shaw Flooring Network Convention in January in Orlando.

“Modern sales software should be an essential element in every flooring retailer’s business plan,” says Aaron John, director of Shaw Flooring Network and retail programs. “Lead Tool helps retailers sell smarter by organizing and following up on leads, identifying problem areas in the sales process, and getting the most ROI on their advertising and marketing expenditures.”

“Together, Shaw Floors and Lead Tool bring the most modern sales processes and tools to retailers that are designed to deliver the best experience for today’s consumer. Also, and equally as important, the platform puts big data and useful analytics in the hands of flooring retailers.” Lead Tool’s Shiels says. “What flooring retailer out there doesn’t want to remain squarely ahead of the competition and receive critical insights and data needed to grow their businesses for years to come? I look forward to presenting this business solution to Shaw Floors retailers in January.”

All SFN retailers attending Shaw’s Connect 2017 Convention are encouraged to attend this important break out session to learn more.


About Shaw Industries
The world’s largest carpet manufacturer and a leading floorcovering provider, Shaw Industries Group, Inc. is a vertically integrated manufacturer that supplies carpet, hardwood, laminate, resilient, tile & stone flooring products and synthetic turf to residential and commercial markets worldwide. A wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $4.8 billion (USD) in annual sales and more than 22,000 associates, Shaw is headquartered in Dalton, Georgia, with salespeople and/or offices located throughout the U.S., as well as Australia, Canada, Chile, China, India, Mexico, Singapore and the United Kingdom. For more information, visit shawinc.com.

About 4me Group

Founded by veteran building materials operators & technologists (including former members of dotloop®, a Zillow® Group business), 4me Group is a Cincinnati-based provider of cutting edge cloud based sales enablement software. Their offerings include Lead Tool, a CRM (customer relationship management) platform designed specifically for businesses in flooring and building materials, floors4me lead generation, and managed lead distribution to help brands connect customers and businesses. All of their products empower businesses to deliver the modern buying experience customers demand, delivering close to $100 dollars in sales for every $1 spent on their products.