While some consumers still stop into local shops to feel and see the products they’re hoping to purchase, more and more buyers are finding that they make their final decision online. This is largely due to the fact that ecommerce is easy, frictionless and allows them to carry on with their daily lives.

While many retailers take this as a death sentence to their business, many are finding success in adapting to a shifting market and finding ways to support consumers who are looking for better experiences.

Watch our recorded session where we discussed how every business can compete with Amazon and other incumbents by implementing strategies that support their buyers’ buying styles. In the session we talked about:

  • Converting online visitors into paying customers
  • Ways that you can outpace your competitors
  • What buyers are looking for in an online experience
  • and more…